Enterprise Software / Training Startup
Our client is a software startup based in the UK that is looking to expand their sales and marketing team here in the US. Company provides a sophisticated, cloud based training software for Fortune 500 companies.
Client retained us to identify their first Senior Marketing/Business Development professional to work directly with the CEO and VP of Sales to bring on new clients and to expand their scope of business with existing Fortune 100 customers into new verticals and departments.
Our challenge was to find someone with a successful track record selling enterprise software solutions to large customers with 10K or more employees. This individual needed to be technically savvy, possess excellent consultative selling skills with prospects at the VP and C-Suite level, and have a demonstrated track record of closing large, complex sales over a 12-18 month sales cycle.
New England, emphasis on the NYC area.
Initial outreach was focused on connecting with Business Development professionals and Senior Account Executives with enterprise software sales background interested in joining a revolutionary startup in the training software industry. Extensive research was done to find impact players and top tier sales talent calling on large end users in all verticals with an emphasis on financial sector and services organizations. Initial target list was 200+ candidates which led to initial conversations with more than 100 prospects. 11 candidates were phone screened by the CEO and 6 were brought in for face to face meetings with the CEO and VP Sales & Marketing. Within 100 days of search kickoff, a finalist selected and hired. Chosen candidate had 15+ years of executive level sales and a stellar track record of success with a targeted Tier 1 competitor in the training software and analytics industry as well as previous experience in a startup environment.